Cicchetti (Credit: Social by Matto)

Social by Matto is bringing the party to Edinburgh’s West End

Facebook
LinkedIn
X

Subscribe to our Daily Newsletter

Why? Free to subscribe, no paywall, daily business news digest.

Social by Matto has arrived and it’s Edinburgh’s hottest hangout for cocktails and sharing plates. This new venture is the fourth site from the team behind family-run MATTO, one of Edinburgh’s most popular pizza joints located in Newington, Meadowbank and Morningside.

Fresh cicchetti tempt from the window display, frozen Aperol margaritas are flowing and the chefs are hard at work at the gold mirrored pizza oven. The site has 70 covers, with a choice of seating at the bijoux bar with pink neon and red marble accents, the main restaurant for larger groups to gather together or the 44 cover terrace for enjoying a sundowner. 

The full-bodied menu features Venetian cicchetti for grazing or takeaway, small plates, sharing plates, pizza and pizette, loaded crisps and indulgent desserts using the highest quality Italian and Scottish ingredients. Social by Matto is also first in the city to give diners a golden pair of scissors to easily cut pizza orders.

There’s plenty of instagram worthy menu items including,

  • Panuozzo sexy sandwich which is like a calzone and sandwich love child, fluffy, crispy and stuffed to the brim with melty cheese, cured meats and saucy veggies, 
  • Sharing butter platter with garlic herb butter, lemon and pink pepper butter and chilli honey butter with crostini, £11.50
  • Loaded crisps with salted crisps, prosciutto, pickled peppers, black pepper and toasted pecorino, £12.50
  • Braveheart pizza or pizzette, secret tomato sauce base, mozzorella, haggis, red onion, ham hock, dill and yoghurt sauce, parsley £18/£9.50

The drinks list is extensive, with Italian themed cocktails, Social by Matto specials and classic pours. From a tiramisu martini, to Social lager on draught and even an Irn Bru whisky sour there really is something for everyone to enjoy. The restaurant has been inspired by the Venetian Bacari, wine bars where locals come together with friends and family to enjoy cichetti finger foods and ombre, small glasses of wine. The wine list is Italian only, with the finest bottles from each region represented and the expert staff are on hand to explain which pair perfectly with the menu.

Nel Petrov of  Social by Matto, said:

“We are a family business and opening our fourth site is so exciting! Social by Matto has a very different vibe to our pizzerias. We wanted to build somewhere to come to eat, drink and party! The menu is a little bit playful, a little bit messy and a little bit sexy! We’re all about creating connections and memories over great food and drink.”

To avoid disappointment, bookings can be made on the Social by Matto website. Orders for collection can be placed via the link on their website.

97 Shandwick Pl, Edinburgh EH2 4SD

Monday – Thursday, 11:30am – 10pm

Friday – Saturday, 11:30am – 10:30pm

Sunday 11:30am – 10pm

Website: https://socialbymatto.co.uk/
Instagram: @socialbymatto

Facebook: @socialbymatto

Related stories

Autumn flavours arrive in Ayrshire
Ullapool’s Seaforth restaurant beats 130-mile local sourcing challenge by 11 Miles
Rehmats Restaurant shortlisted for Best Authentic Restaurant at Asian Curry Awards 2025
New Greek street food spot Yianni’s sets opening date in Glasgow
Côte Restaurant Group Acquired by The Karali Group
Café Calton Unveils Seasonal Evening Menu and Pre-Theatre Dining Experience

Other stories from Larder

Subscribe to our daily newsletter

Why? Free to subscribe, no paywall, daily business news digest.