Unconform, a pioneering disruptor within the UK’s burgeoning cold brew movement is broadening its flavour horizons this May with three stylish, vegan brews that blend the sublime taste of meticulously soaked, top drawer Arabica beans with healthier living nootropics
- Flat White with Ashwagandha, Ginkgo Bilboa & Vitamin 12
- Salted Caramel Latte with Inulin and Turmeric
- Mocha with Niacin & Biotin
Cold brew, one of North America’s most vibrant food lobbies is a small but bustling £10m drinks category in the UK that is nevertheless predicted to climb beyond £29m by 2027. Seen by many as a natural, more sophisticated alternative to mass market energy drinks, this is a smoother, less bitter tasting coffee vision that doesn’t rely on sugar to showcase the complex nuances of coffee.
Positioned as a classier, more discerning alternative to sugary iced coffees, cold brew is building an enviable head of steam within younger coffee-appreciating audiences looking for a mid-morning/after lunch pick-me-up or a credible evening alternative to alcohol.
Unconform’s Yusuf Amanullah said: “Although our first foray into cold brew coffee(Impact Coffee) proved very successful, quickly gained traction online, within top end delis, convenience stores and even blue-chip retailers like Holland & Barrett; we knew that this was merely the opening salvo within cutting-edge cold brew innovation.
“Unconform identifies the scope for supercharged cold brew beverages to go the extra distance as the perfect host for beneficial vitamins, spices and plants to create oat milk coffee with authentic wellness upsides.”
Unconform’s leading edge Flat White seeks to improve focus and concentration, the Salted Caramel champions superior gut health, whilst Mocha bolsters all-important external aesthetics, including better hair, skin and nails.
A recent Food Manufacturing review stated that 72% of consumers were more likely to buy something it included clear functional health benefits.
Against this healthier living backdrop, Unconform remains a proud 1% for the planet member, which means 1% of the business’s annual revenue supports meaningful environmental causes.
