Wood Fired Coffee, a much-loved Australian coffee brand, famous for roasting its beans over real wood fire, has arrived in the UK – bringing with it a slower, more soulful way to enjoy coffee.
Founded by coffee obsessive Mark Pupo, Wood Fired Coffee does things differently. Instead of gas or fast roasting, every batch is carefully slow-roasted over flame, using a custom-built wood roaster fuelled by sustainably sourced hardwoods, resulting in a smoother, richer cup with natural sweetness, lower acidity and layers of deep, flame-kissed flavour. This old-fashioned roasting method – once common, now incredibly rare – allows the beans to develop gently over time.
It’s this dedication to craft that has seen Wood Fired Coffee grow from a small, family-run operation into a cult favourite across Australia, now stocked nationally.
Founder Mark Pupo grew up surrounded by the aroma of freshly brewed coffee – a daily ritual that brought family together.
“Good coffee should never be rushed,” says Mark. “It takes time to make and time to enjoy. When I couldn’t find the flavour, balance and quality I was looking for, I decided to create it myself.”
Rediscovering traditional wood-fired roasting changed everything. “It’s slower and more hands-on, but the reward is incredible. You can genuinely taste the care in every batch.”
Wood Fired Coffee Beans and Ground
Wood Fired Coffee displays a sweet, soft, honey-like flavour blended with hints of subtle caramel and nutty roasted tones. Medium to full body richness, it has memorable finishing flavours of bittersweet chocolate and a touch of malt.
South America Arabia Beans: Cocoa, butter, nutty chocolate flavours.
Africa Arabica Beans: Tea, lemon and subtle fruit flavours.
Southeast Asia Robusta Beans: Smooth, silky with chocolate flavours.
Priced from £13.99, available to buy from: https://www.woodfiredcoffee.co.uk/collections
Wood Fired Coffee Organic – Beans and Ground
Wood Fired Coffee Organic is creamy in texture and displays robust toffee honey flavours underlined by buttery dark chocolate. The finish is soft and floral delicate blend of ripe pear and freshly roasted peanut.
Single origin: Wood Fired Coffee Organic is sourced from selected certified small holder farms in the world-renowned regions of Copan, Ocotepeque and Lempira in Honduras.
Priced from £13.99, available to buy from: https://www.woodfiredcoffee.co.uk/collections
Wood Fired Coffee Decaf – Beans and Ground
Wood Fired Coffee Decaf is smooth and creamy with a round and lasting full body. It displays pleasant, honeyed notes of nutty dark chocolate finishing in orange toffee sweetness with subtle lemon overtones.
Wood Fired Coffee Decaf is sourced from carefully selected estates in the Chiapas region of Mexico.
Aside from sourcing the highest quality beans from one of the best growing regions in the world it’s the mountain water process that sets Wood Fired Coffee Decaf apart. Using naturally melted glacial water from the Pico De Orizaba Mountain the beans are steamed gently and soaked numerous times in pristine water without the use of any chemicals. This means it’s only caffeine that is removed from the bean leaving all the flavour, body, and aroma for you to enjoy.
Priced from £13.99, available to buy from: https://www.woodfiredcoffee.co.uk/collections
Bearded Barista Beaches Blend – Beans and Capsules
This full-bodied medium roast signature blend has been crafted over time by Wood Fired Coffee’s very own Bearded Barista. Developed in espresso bars across Sydney’s Northern Beaches, this multi-regional blend is sourced from South and Central America with a touch of South East Asia.
With a bold and robust flavour profile of dark chocolate and hazelnut, the finish is breezy and smooth, with black cherry, vanilla and a hint of caramelised toffee.
Priced from £4 for capsules and £13.99 for beans, available to buy from: https://www.woodfiredcoffee.co.uk/collections
Northern Beaches Palm Beach Blend Capsules
A premium blend of single origin green beans carefully curated over time to ensure that that the Palm Beach Capsules always over delivers on taste.
Creamy milk chocolate as a smooth and indulgent base complemented by bright juicy notes of ripe blueberry adding a burst of fruitiness. The finish, lingering and layered tones of roasted hazelnut adding a nutty depth enhancing smooth indulgent richness to the palette.
Priced from £4 for 10 capsules, available to buy from: https://www.woodfiredcoffee.co.uk/collections
Wood Fired Coffee in the UK
Sustainability is central to how Wood Fired Coffee is made. By roasting with reclaimed, responsibly sourced wood, the brand reduces reliance on fossil fuels and supports a more circular, renewable approach to energy use. Locally sourced wood also helps cut transport emissions while supporting responsible forestry practices.
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With Australia firmly under its belt, the UK marks the next chapter for Wood Fired Coffee – a market Mark sees as a natural fit.
“The UK has a deep love of great coffee,” he says. “There are so many people who truly care about what’s in their cup. That shared passion makes this feel like the right next step.”
Wood Fired Coffee is now available to buy nationwide in the UK at www.woodfiredcoffee.co.uk
