Compass Box, the independent Scotch whiskymaker renowned for its creative and award-winning flavour-led whiskies, today formally announces the appointment of Ivo van den Brand as Chief Marketing Officer, as the company continues to strengthen its focus on consumer-centric growth and locally relevant brand building across global markets.
Nishat Gupte, Compass Box CEO, says: “Ivo brings extensive international experience across brand, growth and communications from leading global consumer businesses. His appointment reflects Compass Box’s ambition to continue evolving as a modern Scotch whisky brand with an even stronger focus on consumer understanding, cultural relevance, and meaningful connections with whisky drinkers in local markets around the world.”
“Compass Box has built something truly special over the past 25 years; a brand with real soul, a loyal following, and an uncompromising commitment to flavour, liquid excellence and creativity,” says Ivo van den Brand, new CMO at Compass Box.
“What excited me most about joining the business is the clarity of the company’s ambition for future growth, and the opportunity to help more people discover Compass Box in ways that feel culturally and locally relevant to them. Our aim is now to build on these foundations and unlock the next chapter of growth across key markets in North America, Asia and Europe, while ensuring everything we do continues to reflect the quality, creativity and character that defines Compass Box.”
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Focus on Compass Box’s signature blend Orchard House
As part of this approach, Compass Box will continue to place increased focus on Orchard House, its signature blend and key entry point for consumers discovering the brand for the first time.
Designed to be smooth, bright, easy-to-drink and fruit-forward, Orchard House plays a central role in the company’s ambition to make Compass Box more accessible and relevant to a broader audience of modern whisky drinkers globally, including through locally relevant partnerships and formats, such as a soon-to-launch Orchard House limited release highball RTD with Lawson in Japan.
