PLAYin CHOC®, the award‑winning creator of organic, vegan and allergen‑free chocolate, has announced a significant new retail partnership with Marks & Spencer, bringing its inclusive treats to customers across the UK. The move marks a major milestone for the ethically minded chocolate brand, which has built a loyal following for its smooth, creamy dairy‑free recipes and playful, plastic‑free packaging.
The launch will see PLAYin CHOC®’s popular JustChoc Boxes stocked in more than 500 M&S Foodhalls, with the much‑loved Woodland Animals ToyChoc Boxes® now available in 140 stores nationwide. For shoppers, it means premium dairy‑free chocolate is easier than ever to find during the weekly supermarket shop, whether they are buying for themselves, for children, or for friends and family with dietary requirements.
Made using just three carefully selected plant‑based ingredients – Peruvian cacao, coconut and vanilla – PLAYin CHOC® has earned a reputation for creating exceptionally smooth, creamy chocolate without dairy or any of the 14 major allergens. Certified organic and vegan, the range offers a chocolate experience that can be enjoyed by everyone, from those living with allergies and intolerances to consumers simply seeking high‑quality, ethically sourced ingredients.
“Our mission has always been to create chocolate that everyone can enjoy without compromise,” said Lisa Tuckwell of PLAYin CHOC®. “Launching in Marks & Spencer is a significant milestone for us, allowing even more families to discover that dairy‑free chocolate can be every bit as rich, creamy and indulgent as traditional chocolate.”
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Beyond the chocolate itself, PLAYin CHOC® is best known for its innovative ToyChoc Boxes®. Each box combines organic chocolate with an educational 3D cardboard puzzle toy and fun fact card, encouraging imaginative play and creating memorable moments for children and families. Every product comes in beautifully designed, 100% plastic‑free packaging that is fully recyclable and compostable, underlining the company’s ongoing commitment to sustainability and planet‑friendly treats.
The partnership with Marks & Spencer represents a natural alignment of values, with both brands sharing a dedication to exceptional quality, carefully sourced ingredients and products designed to bring joy to customers. By joining the shelves of one of the UK’s most trusted retailers, PLAYin CHOC® continues its mission to make premium, inclusive chocolate more accessible to consumers nationwide.
Whether customers are searching for a delicious everyday treat, a thoughtful gift, or a chocolate option suitable for those with food allergies, PLAYin CHOC® offers an inclusive choice that never compromises on taste. PLAYin CHOC® products are now available in selected Marks & Spencer Foodhalls across the UK.
