Di Maggio’s Restaurant Group (DRG) is launching a Father’s Day initiative to address the significant disparity between Mother’s Day and Father’s Day celebrations, with data revealing a 56% higher booking rate for Mother’s Day across their venues.
The promotion will offer dads a complimentary steak pie and pint of Tennent’s lager at The Citizen restaurant on St Vincent Place in Glasgow on Sunday, June 15. The offer is available exclusively to customers who book in advance through DRG’s Restaurant Rewards programme.
“Every year it’s the same – mums get the fizz, flowers and everything else. Dads? They’re lucky if they get socks,” said a spokesperson for The Citizen.
The restaurant, situated in the former offices of The Glasgow Citizen newspaper, aims to recognize fathers who often receive less attention on their dedicated day compared to mothers.
“We find it’s always the dads that are left behind, so we thought it was about time someone stuck up for them. So, this Father’s Day, we’re putting things right with a proper plate of comfort food and an ice-cold pint, on the house,” the spokesperson continued.
The promotion specifically targets the imbalance in how these family celebrations are observed, with the restaurant hoping to “level the playing field” for fathers.
“It’s our way of saying cheers to all the dads, grandads, stepdads, and father figures who quietly do the hard graft. They’ve earned it – flaky pastry, gravy and all,” added The Citizen’s spokesperson.
This campaign highlights a growing recognition within Scotland’s hospitality sector of the need to better acknowledge the contributions of father figures.
