EDINBURGH-based startup The Prebiotic Company Ltd has been named a finalist ahead of the Scotland Final of the StartUp Awards after the launch of its high-fibre water product.
The StartUp Awards have been launched to recognise the booming startup scene across the UK which has accelerated since the 2019 pandemic. Over 800,000 new businesses were founded in the UK since 2021, a 4.3% increase from the year before.
A record number of businesses applied to this year’s StartUp Awards, with 1,100 firms shortlisted across ten UK nations and regions. The contribution of these firms – all of which were started in the last three years – is significant, having created over 5,000 new jobs since they were established and generating annual sales of £584 million.
After two years of research and development, the Prebiotic Company Ltd launched the UK’s first prebiotic fibre-infused water- ió fibrewater. The brand aims to help the nation be healthier by easily increasing their fibre intake and supporting gut and overall health with scientifically proven prebiotic fibre.
Subscribe to our daily newsletter
Why? Free to subscribe, no paywall, daily business news digest.
Founded by Mohsin Laginaf, Alyssa Reid, and Jay Curthan, The Prebiotic Company Ltd. has been nominated for the Drink StartUp of the Year.
Co-founder Mohsin Laginaf said: “We are delighted to be recognised for our achievements with ió fibrewater. Being shortlisted as a finalist for the Drinks StartUp Award is an honour, particularly when Scotland offers so many great new drink products and entries for the award. Seeing that our innovation, which combines flavour and functionality, is so well-received is fantastic.”
Supported nationally by Starling Bank, British Business Bank, BT, Creative Ideaz, GS1 UK, Jeeves, Join Talent, ScoreApp and The Purposeful Project, the programme will celebrate the achievements of the amazing individuals who have turned an idea into an opportunity and taken the risk to launch a new product or service.
The cohort of finalists will be considered for the regional prizes by a panel of seasoned judges with experience founding or supporting entrepreneurial ventures.
Professor Dylan Jones-Evans OBE, the creator of the StartUp Awards, said:
“Start-up businesses are the lifeblood of any economy, being responsible for new jobs, innovation and in supporting communities in every nation and region across the UK. All of the finalists this year represent the best of those entrepreneurs who have spotted an opportunity and, through their sheer hard work, talent and perseverance, have created an amazing new business that is creating real impact in its sector.”
The StartUp Awards was created in collaboration with the team behind the Great British Entrepreneur Awards, one of the most successful awards programmes in the UK. The StartUp Awards are running for the second year after launching in 2022.
This year’s StartUp Awards finalists can be found online at nationalstartupawards.com.
The Prebiotic Company Ltd will showcase ió fibrewater at the International Food and Drink Event in London, March 20-22nd, at the Scotland Food and Drink pavilion.
