Bedfordshire-headquartered Brookfield Drinks has successfully acquired the prominent alcoholic ginger beer brand, Crabbie’s, from Halewood Artisanal Spirits. The acquisition signals Brookfield Drinks’ intention to substantially increase marketing investment to bolster Crabbie’s presence across UK retail and hospitality, as well as in export markets.
Crabbie’s, a brand with a rich heritage tracing back to Edinburgh in 1801, is well-recognised for its alcoholic ginger beer, which includes original, raspberry, and blood orange variants, alongside Crabbie’s alcoholic ginger wine. The brand is known for its distinctive six-week ginger-steeping process.
Nigel McNally, founder of Brookfield Drinks and former managing director of Wells & Young’s, articulated the strategic importance of this acquisition. He stated that the move represents “a major opportunity within the growing flavour-led alcoholic drinks category and fruit beers in particular.”
McNally further emphasised the brand’s market position, noting, “Crabbie’s is a must stock product within the fast growing fruit/ flavoured beer market.” He highlighted its established recognition, adding, “The brand has outstanding heritage and awareness, not only within the UK but internationally as well. It is a truly crafted drink, with a unique six-week ginger-steeping process and a company heritage stretching back to 1801.”
The alcoholic ginger beer and fruit beer categories are experiencing notable growth, driven by consumer demand for innovative and refreshing options. The global alcoholic ginger beer market, valued at $4.8 billion in 2025, is projected to reach $9.1 billion by 2034, growing at a compound annual growth rate (CAGR) of 7.4%. In the UK, the ginger beer market is expected to expand from USD 339.7 million in 2025 to USD 590.9 million by 2033, with alcoholic variants being the fastest-growing segment. Similarly, the broader fruit beer market is attracting younger consumers (18-34) who prioritise flavour.
“With the alcoholic ginger beer and fruit beer category continuing to grow, particularly amongst consumers seeking more flavour-led and refreshing craft centric drinking experiences, we believe there is a significant opportunity to further elevate the brand,” McNally added.
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The divestment by Halewood Artisanal Spirits aligns with its strategic redirection towards a “spirits focused artisanal brand strategy.” Stewart Hainsworth, CEO of Halewood Artisanal Spirits, commented on the transaction: “The sale of Crabbie’s Alcoholic Ginger Beer, is another exciting step forward for the Halewood company as part of its spirits focused artisanal brand strategy.” He expressed confidence in the future of the brand under new ownership: “Crabbie’s Alcoholic Ginger Beer will be a core brand for Brookfield Drinks and they have some exciting plans to continue to support and grow Crabbie’s in the UK and beyond.”
While Brookfield Drinks operates a “virtual business model” focused on sales, marketing, and logistics, utilising production partners, Halewood will continue to produce Crabbie’s for Brookfield Drinks in the UK. This arrangement ensures continuity for the brand while allowing Brookfield Drinks to concentrate on market expansion and brand elevation.
