Fireaway fires up new branch in North-East

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THE UK’s fastest growing pizza chain Fireaway will open their 7th Scottish branch in Aberdeen next week.

The company has enjoyed spectacular growth since launching in London in 2016. They now have more than 120 stores including stores in Northern Ireland and Amsterdam as part of their expansion. In 2021 they won Rising Star Pizza Chain of the Year at the PAPA Awards.

This latest outlet can be found on 11 Greenfern Road and will now be opening its doors on the 20th of September. 

Fireaway’s phenomenal success story is based on attention to detail combined with a desire to be different.

Founder Mario Aleppo set out to create an unrivalled pizza experience by going to Italy and meeting farmers who now send him their choicest peeled tomatoes directly from Naples. He then negotiated with mills in northern Italy who prepare the flour to his own specifications. 

These are brought together on a daily basis to ensure freshness and baked for no more than three minutes in 400 degrees oven.

Fireaway’s mouth-watering menu provides pizza lovers with a choice of four bases, four cheeses, four meats and 20 toppings, all available for the same price. Among them is the Nutella Pizza, which is unique to Fireaway.

Mario said: “We like to innovate and have also introduced the full range of gluten-free and vegan options to ensure there is something for everyone.”

The new branches are open from 12 noon to 11 pm seven days a week and are partnered with Deliveroo, Just Eat and Uber Eats.

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