Futura Foods, UK leaders in Mediterranean Dairy, unveil the latest addition to its authentic Greek dairy range; YAMAS! Labneh – now available in selected Tesco stores across the UK.
Crafted in Greece using pasteurised cow’s milk, YAMAS! Labneh is luxuriously creamy with a light, tangy twist. This isn’t just a spread – it’s the Mediterranean’s best-kept secret, reimagined for modern British kitchens.
Whether dolloped on to crusty bread, swirled into salads or enjoyed with fresh fruit at breakfast, YAMAS! Labneh is a versatile ingredient to elevate everyday dining.
To support the launch, YAMAS! is partnering with Great British Chefs in a campaign designed to inspire consumers to whip up new Labneh creations.
The in-store activation will include joint-branded shelf talkers across Tesco stores, a dedicated Labneh recipe hub accessed via QR code on shelf and a vibrant social reel showcasing a creamy lemon and Labneh orzo dish with charred spring onions, sun-dried tomatoes and shaved fennel.
All amplifying the Mediterranean magic of Labneh. A site competition will also give shoppers the chance to win one of ten YAMAS! Hampers.
Rhian Newman, Marketing Lead at Futura Foods, commented “We’re thrilled to introduce YAMAS! Labneh to our growing portfolio, marking an exciting step in bringing authentic, high-quality Mediterranean dairy to more tables.
“Labneh is at the heart of emerging continental dairy trends, from health and convenience to sharing, social eating and premiumisation.
“Already beloved in Greece for its velvety texture and fresh, creamy flavour – we believe it’s set to become a staple in British fridges too.
“With our Great British Chefs partnership, we’re not just supporting the launch, we’re inviting consumers to discover a whole new way to cook, dip and spread this exciting new product.”
With the Great British Chefs promotion running from 21 May to 10 June, this is the perfect moment to discover the light, luscious taste of YAMAS! Labneh.
YAMAS! Labneh will be available in selected Tesco stores from 12 May 2025 with a recommended retail price of £1.99 for a 200g tub.
For more information about YAMAS! Labneh and Futura Foods other award-winning Mediterranean products, visit the website: yamasdairy.uk
