Dairy becomes key sponsor for university’s champion tennis program.
Graham’s Family Dairy has extended its partnership with Loughborough Sport, becoming the Official Protein Dairy Partner and a key sponsor for the university’s tennis program. The renewed collaboration sees Scotland’s largest family-run dairy take centre stage with the reigning BUCS (British Universities and Colleges Sport) Champion tennis program.
Building on a shared commitment to elite performance and natural, clean-label nutrition, the extended partnership will see Graham’s Family Dairy become the front-of-kit sponsor for both the Men’s and Ladies’ 1st and 2nd Performance Tennis Teams. The agreement also includes prominent branding across the Tennis Centre, such as court net branding and court-side A-boards during high-profile home fixtures, including Loughborough v Stirling matches.
Carol Graham, Marketing Director at Graham’s Family Dairy, commented on the extended partnership. “As a former Physical Education and Sports Science student at Loughborough, I know first-hand just how remarkable the staff, facilities, and opportunities are,” she said. “We are particularly excited to be working alongside the tennis program this year. Supporting the reigning BUCS champions with front-of-kit and court branding allows us to connect with high-performance athletes in an exciting, fresh way while continuing to support the broader sporting community. Our naturally high-protein dairy range is crafted to fuel peak performance, and we are proud to power these athletes both on and off the court.”
Graham’s Family Dairy will continue to work closely with the wider Loughborough Sport nutrition team, providing its range of naturally high-protein dairy products to support the nutritional needs of elite student-athletes across all disciplines. Loughborough Sport adopts a ‘food first’ approach to nutrition, prioritising whole foods as a primary source of fuel and nutrients, which reflects the ‘clean label’ approach applied by the Scottish family business to its products.
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Louise Gear, Director of Sport at Loughborough Sport, expressed her satisfaction with the renewal. “We are delighted to have renewed our partnership with Graham’s Family Dairy and look forward to continuing our work together to support our athletes in achieving peak performance,” she stated. “The extension of this relationship is particularly exciting, as we continue to bring together the University’s world-renowned expertise with Grahams’ high-quality products. As part of the expanded agreement, Grahams will now become the sponsor of our Performance Tennis programme, further strengthening their commitment to sport at the University alongside their continued support of all our performance athletes.”
Loughborough University remains the world’s leading university for sports-related subjects, with a track record of developing world-class talent, Olympians, and Paralympians. The Loughborough community contributed an impressive 45 medals at the Glasgow 2026 Commonwealth Games, following a 35-medal haul at the Paris 2024 Olympic and Paralympic Games.
Through this renewed collaboration, Graham’s Family Dairy aims to solidify its place as a provider of natural fuel for current world champions and the elite sporting icons of tomorrow. Graham’s Family Dairy produces a variety of naturally high-protein dairy products, including its Protein 25 Yogurt pouches, designed for convenient, on-the-go consumption. The range is fat-free, low in sugar, sweetener free and naturally produced, providing athletes with a convenient source of protein without relying on ultra-processed foods.
