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Johnnie Walker Princes Street Achieves VisitScotland “Five Star Attraction” Accreditation

16/11/2022
Pictured: Rob Maxwell, Head of Johnnie Walker Princes Street, Barbara Smith, Managing Director, Johnnie Walker Princes Street & Rob Dickson, Director of Industry and Destination Development, VisitScotland

JOHNNIE Walker Princes Street, the eight-floor whisky attraction in the heart of Edinburgh’s west end, is celebrating another major tourism milestone this week, having achieved VisitScotland’s ‘5 Star Attraction’ accreditation. Awarded as part of the organisation’s Quality Assurance Scheme, assessors commented that Johnnie Walker Princes Street’s tour offering demonstrated a real WOW factor, with incredible storytelling and seamless technology adding a whole new dimension to the experience. 

The venue joins a prestigious list of existing Five Star Attractions including Edinburgh Castle, The National Museum of Scotland and the Royal Yacht Britannia.

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Barbara Smith, Managing Director of Johnnie Walker Princes Street, said: 

“We’ve enjoyed a wonderful 14 months on Princes Street welcoming over 345,000 guests from 112 countries since we opened our doors, and we’re delighted to have our efforts recognised by Visit Scotland’s internationally renowned Quality Assurance Scheme.

“From our ground floor to our rooftop bars, we’ve got an incredible team of people ensuring our guests have the best possible experience with us day in and day out and being recognised by this scheme is further proof of the excellent work that they do. Congratulations to the team on another amazing achievement.” 

Rob Dickson, VisitScotland Director of Industry and Destination Development said: 

“This is a fantastic achievement and a real reflection of the excellent visitor experience that the team at Johnnie Walker Princes Street are providing.

“Our Quality Assurance scheme helps us drive up standards across the industry, effectively setting expectations and providing reassurance for visitors to Scotland. Our Stars represent world class excellence – helping businesses demonstrate they care about quality and enabling visitors to make informed choices.”

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