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Johnnie Walker Princes Street celebrates Deaf Awareness Week with British sign language supported whisky tasting

28/04/2023
Johnnie Walker Princes Street

TO MARK Deaf Awareness Week (1-7 May 2023), Johnnie Walker Princes St, Edinburgh’s Five Star Whisky Attraction, has created a new edition of one of its most popular whisky tasting experiences, with assistance from British Sign Language (BSL) interpreters from Deaf Action.

Taking place on May 5 2023, guests will enjoy a specially curated 90-minute tasting led by a whisky specialist, alongside a BSL interpreter with the support of Deaf Action. The Whisky Explorers: British Sign Language Edition will offer those using BSL a chance to enjoy a specially curated sensory experience at the venue, which was recently named the Best Whisky Experience in the World by Whisky Magazine.

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Guests will be taken on a 90-minute exploration of Scotland’s liquid landscape, sampling a stunning collection of drams from iconic regions including Islay, the Highlands and Speyside. They will also have the opportunity to savour a very special Lowland grain whisky, exclusive to Johnnie Walker Princes Street.

Building an inclusive and modern visitor experience has been a core focus of Johnnie Walker Princes Street from its inception, and this new experience is the start of regular opportunities for the deaf community created by the team. The business worked with Euan’s Guide to ensure the building and its various experiences are fully accessible, and the venue is fitted with an induction loop system for those who use hearing aids.

This new tutored tasting which is due to be rolled out throughout the year, is another stride forward for the world-renowned experience’s inclusivity goals. Johnnie Walker has worked closely with Deaf Action and a native BSL using consultant to ensure the experience is tailored to the needs of deaf BSL users and those hard of hearing.

Tony Bradford, Johnnie Walker Princes Street experience team, said: “We have worked closely with groups and charity organisations since before our doors were even open to ensure we are as accessible and welcoming to all communities. From offering complimentary tickets for carers, as well as the installation of our ground floor changes places toilet, we pride ourselves on being able to cater for guests who may have different access requirements.

“It’s been brilliant working with the Deaf Action team to create this bespoke, top-notch whisky experience for those using BSL. No stone has been left unturned in our planning for the Whisky Explorers: British Sign language Edition, and we look forward to continuing our journey to ensure Johnnie Walker Princes Street can be enjoyed by all.”

Lauren McAnna, Community Services Manager at Deaf Action, said: “In today’s world, businesses must be aware of the various markets they are catering for, and Johnnie Walker Princes Street have done just that by developing its Whisky Explorers: British Sign language Edition.

“The commitment from the team to making this the best experience possible for those using BSL, has been extremely heartening, and we look forward to continuing the relationship and creating more experiences for deaf and hard of hearing groups going forward.”

Tickets will include 10% off other retail purchases of up to £250 as well as for drinks in the bar on the day of the experience, and for up to 7 days afterwards (T&Cs apply). To redeem, guests must show their confirmation ticket to a member of staff at the till. 

For more information and to book an experience, please visit:www.johnniewalkerprincesstreet.com

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