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People take to the protein polls to decide next yogurt flavour for the nation

27/06/2024

Graham’s Family Dairy called upon attendees of Scotland’s largest agricultural show to help
decide the next flavour of its most popular product in the high protein range, Protein 25, with
Royal Highland Show attendees given the chance to make their voice heard and decide the
next flavour for the nation.
After more than 1000 votes were cast at the show over four days, Rhubarb came out as the
most popular over Cinnamon Bun and Tiramisu – which were decided on as three finalists
from social media suggestions in the run up to the show. Now, Scotland’s number one food
brand Graham’s will get to work in their flavour lab to turn the poll result into reality.
The call comes as demand is well and truly booming, with high protein product sales now
equating to more than 25 per cent of the traditional family dairy firm’s sales. Last year, for the
first time on record Graham’s Family Dairy reported that sales of protein and Skyr products
overtook sales of conventional milk in major supermarkets, and the demand doesn’t seem to
be slowing down.
Robert Graham, Managing Director at Graham’s Family Dairy, said:
“Although I’m slightly disappointed that haggis flavour didn’t quite make the cut, it’s brilliant to
see our customers join in to decide the next yogurt flavour for our most popular protein
product. For decades our family has been involved in the Royal Highland Show and it means
a lot to us, so we wanted to have some fun and let show-goers vote on something more
appetising and decide what the next flavour of our extremely popular protein yogurt would
be.
“Protein 25 pots and pouches are our best selling products and the healthiest on the market
with demand still going through the roof. We hope you get a chance to enjoy our latest tasty
creation which packs a punch with 25g of protein per serving.”
Suggestions came flooding in from flavour-frenzied followers. Amongst the fruity favourites
and anticipated staples were several wild cards including suggestions of haggis, tablet and
even curry sauce flavoured yogurt.
Last week Graham’s Family Dairy launched Scotland’s first Greek yogurt pouches in natural,
strawberry and honey flavour. The product range, which is sweetener free and naturally high
in protein, hits shelves as new data shows the value of pouch sales growing 12 per cent in
the past year [NIQ 52 w/e 25 February 2024]. The pouches will be produced at the family
business’ Highland production facility, which has benefitted from a £2m investment to
support the delivery of key products like the Greek pouch and others within its protein range.

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