MATTHEW Algie, Scotland’s largest coffee roastery has officially unveiled its newest coffee range- Piacetto.
The Italian coffee blend which had been available in the UK for a number of years under Tchibo Coffee, is now part of the Matthew Algie family and has been relaunched at a time when coffee sales are continuing to grow.
The coffee has been developed by world renowned Italian barista Graziano Chessa to create three premium blends, designed exclusively for professionals. Each creates the perfect harmony of flavours and aromas that only a true Italian coffee expert can produce.
The name for Piacetto comes from the Italian word ‘Piacere’ meaning ‘a small moment of joy or pleasure’. It is known as La Selezione Barista – the Barista’s Choice.
Subscribe to our daily newsletter
Why? Free to subscribe, no paywall, daily business news digest.
Paul Chadderton, Managing Director of Matthew Algie UK said: “Piacetto is a coffee designed by baristas for baristas. Its consistent high quality comes from using only the finest coffee beans which have been exclusively sourced from Rainforest Alliance Certified farms.
“Our relaunch is the beginning of our new focus on the product line which will be accompanied with new collateral, marketing and industry insight to help our client base grow their sales.
“The growth in coffee is opening up new opportunities for businesses and Piacetto combined with our service package offers our clients the perfect gateway into maximising your returns on coffee sales.
“We are very excited about this brand and how we can help even more clients grow their business”.
