PERTHSHIRE-based Taylors Snacks has invested £75,000 into a ‘Crispmas’ marketing campaign, which will promote its festive seasonal products through sponsorship of one of Scotland’s most high-profile pantomimes, and the launch of a fleet of branded taxis.
The new campaign comes as Taylors Snacks, which officially launched in March, has secured listings across all major supermarkets in Scotland, enjoyed impressive sales figures and experienced a 50% increase in awareness of the brand.
Thousands of panto fans flock to the Capital Theatres Edinburgh Panto over the festive season, which this year will be The Pantomime Adventures of Peter Pan featuring the much-loved actors Allan Stewart, Grant Stott and Jordan Young. Audiences will have the opportunity to sample Taylors Snacks festive range, which includes Gingerbread popcorn, and Boxing Day Curry crisps, as well as the Taylors core range of unique thick-cut crisps.
Over the coming months, a fleet of 15 branded Taylors taxis will also be hitting the streets of Edinburgh and Glasgow. The taxis, which were unveiled at Edinburgh Castle, are wrapped in flavour-themed livery, with different colours each representing a Taylors flavour, such as Turkey & Stuffing, Pickled Onion, Jalapeno & Cheddar, Sea Salt & Vinegar, and Sea Salt.
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Each taxi will have a QR code on its tip seats, allowing customers to enter a fortnightly competition to win a box of festive snacks, while each driver will even have their own supply of Taylors crisps matching the ‘flavour’ of their taxi to hand out to lucky customers.
Taylors has also launched a separate competition on social media where three people will win a year’s supply of crisps. Participants can enter by simply snapping a picture of a branded taxi and tagging Taylors Snacks on social media.
James Taylor, managing director of Taylors Snacks said: “Taylors Snacks is fast becoming a household name across Scotland, and we are seeing more and more people enjoying our snacks each month.
“While we are pleased with the excellent sales and brand-awareness we have already experienced this year, we are keen to further engage with snack fans across the country so they can enjoy our unique range of crisps, popcorn and lentil waves, which is why we have invested in these seasonal campaigns that reflect our fun family values.
“The future is looking bright for the brand, and we are grateful for every person who has picked up a bag of Taylors Snacks this year. We look forward to listing more retail opportunities across Scotland and beyond in the coming months.”
Formerly Mackie’s Crisps, Taylors Snacks launched in Tesco, Sainsbury’s, Morrisons and Asda stores across Scotland under its new name in April 2023. Despite the company’s rebranding and new packaging, the uniquely thick-cut crunch of their crisps and moreish flavours remain the same.
Produced near the fourth-generation Taylor farm in Perthshire, Taylors Snacks boasts award-winning crisps and a growing product range including popcorn and lentil waves. It has a continued dedication towards making high-quality and delicious thick-cut crisps with a signature texture, which are cooked gently to create a unique flavour.
