Close this search box.

Taylors Snacks celebrates stellar year as customer demand soars for their signature crunch


Perthshire-based, Taylors Snacks, is celebrating its first full year in business, since it rebranded from Mackie’s Crisps, becoming the third largest brand in the Adult Premium Sharing Crisps category.

Since launch up until end of 2023, Taylors was worth £2.7m in value sales in Scotland, making it the third biggest premium crisps brand in Scotland. Known for their unique crisp crunch and delicious flavours, Taylors can also be found in Tesco, Sainsbury’s, ASDA, Morrisons, Co-op, LIDL and ALDI.

Subscribe to our daily newsletter

Why? Free to subscribe, no paywall, daily business news digest.

During the festive season, Taylors became the second largest brand in the Adult Premium Sharing Crisps category in Scotland, hot on the heels of Walkers Sensations.

Produced nearby the fourth-generation Taylor farm, Taylors Snacks award-winning crisps are produced in Perthshire.  The business employs 120 people and is preparing for further growth in response to significant retail and customer demand.

The brand has also experienced success overseas, with its core range hitting shelves across Canada earlier this year. Taylors crisps have also been included in Universal Yums UK snack boxes, which are shipped to their customers around the world looking for a taste of the UK.

Their range of Lentil Waves is now sold in school tuckshops in 26 out of the 27 Scottish Local Authorities as a lower salt and higher protein alternative to traditional crisps, and have proven popular with children across Scotland.

James Taylor, managing director at Taylors Snacks

James Taylor, managing director at Taylors Snacks said: “Scotland has embraced Taylors as one of its new favourite snack brands, and we couldn’t be more delighted. We were mindful of the loyal following Mackie’s Crisps enjoyed and can’t think of another Scottish brand that has done quite the same before – keeping the product identical, but changing the name, brand and packaging.

“Our ambitions remain high, and we are determined to offer our ranges to consumers around the rest of the UK. As sales in Scotland have been so strong, we are confident there is demand for our product elsewhere, and we look forward to expanding our operations to allow us to meet this.”

Taylors Snacks core crisp range of thick cut crisps include flavours such as Sea Salt, Sea Salt & Vinegar, Mature Cheddar & Onion, Pickled Onion and Flame Grilled Aberdeen Angus, Haggis and Cracked Black Pepper and Chilli Kick.

In the Ridge Cut range, Taylors is introduced two new flavours – Hot Buffalo Wings and Jalapeño & Mature Cheddar – in addition to the established flavours of Lightly Sea Salted, Sea Salt & Vinegar, Cheddar & Onion and Thai Sweet Chilli.

Taylors also offers a range of lighter snacks such as Lentil Waves and popcorn. The Lentil Waves flavours are Sea Salt & Vinegar, Barbecue and new flavour Red Curry, while the popcorn is Sweet & Salted, Lightly Sea Salted and Toffee coated.

The latest stories

Quality Meat Scotland on front foot to make Scotland the choice for premium red meat

The Scottish red meat sector has demonstrated considerable progress, generated opportunities and grown its ambition, a year on from the

Ultimate whisky gift: Iconic Master Blenders curate exclusive spirits collection

Wolfcraig Distillers has released the ultimate gift for whisky lovers this Christmas . The Wolfcraig Luxury Collection is a limited

Bluewater to revolutionize UK drinking water dispenser market with launch of Bluewater Flow

Bluewater, a world leader in innovative water purification and beverage solutions, is thrilled to announce the launch of its innovative

National Smoothie Day: Three Robin launches low sugar, oat-based little Fruit Smoothies With Hidden Veg


Subscribe to our daily newsletter

Why? Free to subscribe, no paywall, daily business news digest.