Sales of salmon have surged to almost £1.6 billion, underlining the enduring popularity of the UK’s favourite fish as consumers increasingly opt for healthier, versatile meal options.
New figures show that more than 81,000 tonnes of salmon were sold in the 12 months to April, with volumes rising by 8.5 per cent and sales value increasing by 7.3 per cent. The growth stands in contrast to the wider fish category, where overall sales have remained largely flat.
Salmon now accounts for nearly a third of all fish sales in the UK and one fifth of total fish volumes, cementing its position as the nation’s top seafood choice. It also remains the leading fish category in retail, with sales worth more than three times those of cod or tuna – its closest competitors – and almost double the volume of cod.
The latest figures come as households shift towards lighter, healthier dishes over the summer months. Salmon’s versatility has helped drive its appeal, with the fish featuring prominently in barbecues, salads, quick midweek meals and even match-day platters during major sporting events.
According to trade body Salmon Scotland, the continued growth reflects strong consumer demand for Scottish salmon, which is farmed in the waters off the Highlands and islands.
Fresh salmon accounted for £1.47 billion of total sales, including £481 million generated by smoked salmon alone, highlighting the breadth of demand across different formats.
Beyond the domestic market, Scottish salmon remains the UK’s largest food export, contributing more than £1 billion annually to the economy while supporting jobs and investment in coastal and rural communities.
Health guidance also continues to bolster demand. Dietitians recommend that both adults and children consume two portions of fish per week, including one portion of oily fish such as salmon. A single serving of Scottish salmon provides over 70 per cent of the recommended daily intake of vitamin D, alongside high-quality protein and omega-3 fatty acids.
Tavish Scott, chief executive of Salmon Scotland, said: “These figures show salmon’s popularity continues to grow with shoppers across the UK.
“At a time when overall fish sales are flat, salmon is bucking the trend, with more people choosing it for everyday meals, summer gatherings, and special occasions.
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“Whether it’s a healthy midweek dinner, a barbecue with friends, or a World Cup get-together, salmon is nutritious, versatile, and easy to enjoy.
“That demand is being seen at home and overseas, with Scottish salmon remaining the UK’s largest food export.
“That is good news for consumers and good news for Scotland’s coastal communities, where salmon farming supports jobs, investment, and economic growth.”
