BrewDog has announced it is extending its popular Kids Eat Free offer across all of its UK and Ireland bars for the duration of the summer, aligning with the Government’s new ‘Great British Summer Savings’ initiative.
The move follows the introduction of a temporary VAT reduction on qualifying children’s meals, which came into force on 25 June. Under the scheme, VAT on children’s food has been cut from 20% to 5% across England, Wales, Scotland and Northern Ireland, as part of a wider effort to ease cost-of-living pressures on families during the school holidays.
Running from 25 June to 31 August 2026, the Government initiative aims to make eating out more affordable for households, encouraging hospitality spending while supporting family budgets.
Building on this, BrewDog has expanded its existing Kids Eat Free promotion – previously limited to pre-booked school holiday periods – so that families can now access free children’s meals throughout the entire summer without restriction. The offer is available across all BrewDog bars in the UK and Ireland until the end of August.
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Lauren Carrol, Chief Operating Officer at BrewDog, said: “We know that the summer holidays can put real pressure on family budgets, which is why we’re delighted to extend Kids Eat Free across all our UK and Ireland bars for the whole of summer. We want BrewDog to be a place families can rely on this summer.”
The extended offer positions BrewDog among a number of hospitality operators responding to the Government-backed VAT cut, with businesses seeking to attract families and drive footfall during the peak holiday period.
