Deliveroo is serving up a towering new way for football fans to stay glued to the action this summer, with the launch of a limited-edition “Pizza Crouch” ahead of kick-off for England and Scotland.
As anticipation builds for the nation’s teams, match-day food is once again taking centre stage. But with every minute packed with tension, few fans want to risk missing a goal by heading to the kitchen. Deliveroo’s latest creation aims to solve exactly that problem.
Standing at an impressive 6 ft 7 in – the same height as former England striker Peter Crouch – Pizza Crouch has been developed in partnership with the footballer and his wife, Abbey Clancy. The oversized pizza is split three-quarters margherita, reflecting Crouch’s favourite order, and one-quarter Hawaiian as a nod to Clancy’s preferred topping.
Designed with group viewing in mind, each pizza offers around 30 servings, making it suitable for everything from small gatherings to full watch parties. Deliveries will take place in both London and Edinburgh, with the giant pizzas transported in bespoke 6 ft 7 in pizza boxes and custom Deliveroo teal delivery bags to ensure they arrive hot and ready to serve.
Peter Crouch said: “I’ve had a lot of memorable moments in my career, but becoming a 6 ft 7 in pizza is definitely up there. It’s ideal because watching football with your mates is one of life’s greatest pleasures, and the worst part is missing a goal because you’re getting another pizza out of the oven. Deliveroo’s Pizza Crouch solves that problem in the best way – it’s an honour to be entering people’s living rooms in pizza form, keeping watch parties fuelled during the football this summer.”
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A Deliveroo spokesperson added: “No one wants to step away from the action when it comes to summer’s biggest football tournament. Fans need something to keep them fuelled for the full 90-minute emotional rollercoaster, which is why Deliveroo is going big – as big as Peter Crouch – to deliver Pizza Crouch straight to doorsteps. The Pizza Crouch is all about bringing friends together for those unforgettable match-day moments, making them truly unmissable with enough slices to feed the full squad.”
The limited-edition Pizza Crouch will be available exclusively to Deliveroo Plus customers. According to Deliveroo data, pizza remains one of the most popular foods during football matches, alongside burgers, chicken and curry.
Demand is expected to be high, with delivery slots limited. Fans can apply via dedicated Eventbrite pages for London and Edinburgh, with deliveries scheduled for 17 June in London and 19 June in Edinburgh. Interested customers are encouraged to register in advance to receive a reminder before tickets go live.
