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Glasgow brand Panther M*lk Pounces onto Asda shelves in Scotland one year after its appearance on BBC’s Dragon’s Den

31/05/2023
Paul Crawford (Panther M*lk)

AWARD-winning Panther M*lk has worked with Asda to secure its first retail listing as the world’s first oat milk based alcoholic cocktail, which will be stocked in 42 of the retailer’s stores across Scotland. Founder Paul Crawford was inspired by a popular Spanish cocktail, Leche De Pantera, which he discovered in a bar in Barcelona, which led him to make his dairy-free Vanilla flavoured Panther M*lk.

Paul first launched Panther M*lk as a secret pop-up bar in Glasgow in 2015 and due to popularity, the brand was established in 2020. Since then, Panther M*lk has shaken up the cocktail scene by appearing on Dragons’ Den last year and winning multiple awards including Start Up Drinks Business of the Year 2023 at the In-Drinks Catalyst Competition.

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Panther M*lk Founder Paul Crawford explained: “We are delighted to have worked with Asda to secure our first retail listing – it is a huge step for us! Being able to extend our sales onto supermarket shelves is testament to the commitment of our small team of staff, who are devoted to our brand.” “As the world’s first oat milk based alcoholic ready to drink cocktail, we focus on being committed to sustainability and care of the planet, that’s why our products are 100% vegan with our packaging labelled with organic ink.”

Speaking about the brand, Dragons’ Den entrepreneur, Deborah Meaden, said,

“With consumers becoming more environmentally aware, Panther M*lk has a strong proposition not only being the world’s first oat drink-based alcohol brand but also tasting creamily delicious! Panther M*lk offers a treat for cocktails lovers who like White Russians or cream liqueur-based drinks but who prefer a plant-based drink without compromise.”

Ashley Connolly, Local Buying Manager for Scotland, added:

“We are thrilled to work with such an innovative and forward-thinking local brand and we’re really excited to welcome Panther M*lk to Asda with its first retail listing.

“Panther M*lk Vanilla flavoured ready to drink cocktail adds a unique option to our beers, wines and spirits range that we have not had before – and we know our customers will be eager to try it!

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