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Leading Scottish hotel group raises a glass to new drinks partner

09/08/2023
Inverarity Morton sales and marketing director Steve Annand and 1881 brand manager Charlie Leckie pictured at Crieff Hydro

A LEADING Scottish hotel group has announced a three-year partnership that will enhance its hospitality offering and help deliver the highest standard of service to its guests.  

Crieff Hydro Family of Hotels has penned a deal with Scotland’s leading independent wines and spirits merchant, Inverarity Morton, which will see the family-owned business enhance the guest experience across its portfolio of eight venues, with an impressive range of premium wines, spirits, beers and soft drinks. 

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Stephen Leckie, Chairman and CEO of Crieff Hydro Family of Hotels, said: “We are proud to partner with Inverarity Morton, a family-owned company like ours, which shares our core values and dedication to excellence. They have established themselves as a leading partner for businesses in the licensed trade sector, and this is a significant milestone for both companies. 

“By combining our expertise in hospitality with their unparalleled products and services, we are confident that we can create even more memorable experiences for our guests throughout our portfolio of hotels. We look forward to working closely with Inverarity Morton over the coming years.” 

The three-year contract, which was facilitated by hospitality procurement partners, Enhance, will not only see Inverarity Morton supply a wide range of alcoholic and non-alcoholic beverages, but will also provide industry leading training for Crieff Hydro Family of Hotels bar and restaurant teams, ensuring a world class service for everyone who passes through the doors. 

Speaking on the partnership, Stephen Russell, Managing Director of Inverarity Morton, said: “We’re delighted to be working with the Crieff Hydro Family of Hotels, a like-minded business that’s passionate about delivering premium products to the Scottish hospitality sector.  

“At Inverarity Morton, we pride ourselves on delivering beyond expectations, and we look forward to supporting the Crieff Hydro Family via our extensive, customised staff training programs, and unrivalled portfolio of packaged drinks products.” 

Crieff Hydro Family of Hotels comprises eight hotels located in Perthshire, Dundee, the Scottish Borders and the Highlands. To explore the portfolio, visit: www.crieffhydrofamily.com 

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