Scottish brand Love Mushrooms is proud to announce that it has joined the GenM Collective – the Menopause Partner for Brands and Home of the MTick® – to transform the shopping experience for millions of menopausal women through the creation of a new retail category that makes menopause-friendly products more visible in stores and online.
The MTick® is the universal shopping symbol and certification designed to signpost menopause-friendly products, making it easier for customers to find what they need and shop with confidence.
Love Mushrooms has earned MTick® certification for its Empower Peri Menopause and Empower Menopause range. The formulation reflects a thoughtful use of adaptogens and evidence-based micronutrients, and the product is clearly labelled and marketed in a responsible, non-misleading way.
Both formulas feature a curated blend of mushroom extracts, botanicals and essential vitamins, providing non-medicinal, plant-based support for several key signs and symptoms of the menopause transition, including:
- Tiredness and fatigue
- Mood changes and anxiety
- Poor concentration or memory (“brain fog”)
- Sleep disruption
- Bone and immune system changes
- Skin and hair changes
15.5 million women in the UK are currently experiencing menopause, yet when it comes to the menopause industry, 87 per cent of women report feeling overlooked and underserved by brands and retail. Research shows that 94 per cent of women want to shop menopause-friendly labelled products, and yet two thirds (66 per cent) say that these are difficult to find.1
The demand for menopause-friendly solutions continues to grow, with the number of shoppers purchasing menopause-related products hitting a record high in 2024.3
United by the MTick®, the GenM Collective is committed to improving the menopause shopping experience through designated permanent space online and in-store, increased range and clear signage – all delivered with the trust, efficacy and confidence that the menopausal shopper is looking for.
Lucy Panayiotou, Director of Empower and Women’s Wellbeing at Love Mushrooms, said: “We’re incredibly proud to be partnering with Gen-M to help drive meaningful change for the millions of perimenopausal and menopausal women in the UK who deserve better support, visibility and understanding.
“Our mission is to create award-winning, natural, and vegan mushroom supplements designed to genuinely support the menopause journey, women’s health and wellbeing.
“Our mushroom products are scientifically proven to alleviate a wide range of symptoms helping women to take control and feel empowered.
“This collaboration is about so much more than just products – it’s about listening to women, learning from their experiences, and being part of a wider movement that champions care, connection, and confidence at every stage of the menopause journey.”
Heather Jackson, CEO & GenM Founder, said: “We are so proud that Love Mushrooms joins more than 120 brands in the GenM collective, committed to empowering women through choice and trust – to understand, support and serve those in menopause better. “With 48 signs of menopause, this stage of life can impact every aspect of a woman’s life – and rather than overwhelming her, through the MTick she can be signposted to trusted products that can make the experience of menopause better today than yesterday.
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“It is these small changes that can make a huge different to a woman’s lived experience of menopause. United by the MTick, Love Mushrooms and GenM are delivering trust, choice and visibility to menopause, truly transforming the menopause shopping experience and driving the growth of a purposeful new retail category.”
For more information please visit: https://lovemushrooms.co.uk/
Click here for more information on the ingredients behind the two blends.
