Scotland’s Love Mushrooms to launch new product range at NOPEX

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Love Mushrooms, the award-winning Scottish mushroom supplement brand, is launching a new product range at Natural & Organic Products Expo at ExCeL London.

Founded by mushroom expert Smith Feeney, Love Mushrooms is dedicated to creating the highest quality organic and vegan mushroom supplements on the market and at a price that is affordable.

Its new Lion’s Mane Plus range will be unveiled for the first time at NOPEX (stand L26) between May 12-13th.

The new range includes:

  • Lion’s Mane Plus Magnesium – A combination of the mind-sharpening benefits of Lion’s Mane with the mineral magnesium, essential for healthy bones, nerves and muscles.
  • Lion’s Mane Plus Zinc & D3 – A daily immune and cognitive powerhouse, this is a blend of Lion’s Mane with immune-strengthening zinc, and vitamins D3 and C to fortify resilience, enhance mood and sharpen mental focus.
  • Lion’s Mane Plus Ashwagandha – Combines the renowned cognitive support of Lion’s Mane with Ashwagandha’s powerful adaptogenic properties to balance stress encourage restful sleep and boost vitality.
  • Lion’s Mane Plus Multi-Vitamin – Lion’s Mane paired with a blend of essential vitamins, potent antioxidants and key minerals to encourage mental sharpness, vibrant energy, balanced mood and overall vitality.

Each capsule in the Lion’s Mane Plus range contains 2,000mg of full spectrum Lion’s Mane, known as ‘the smart mushroom’ and recognisable by its distinctive, mane-like appearance.

Two sizes will be available: bottles containing 30 capsules will RRP at £9.99, while bottles containing 60 capsules will RRP at £18.99.

NOPEX will also see Love Mushrooms unveil its vibrant new brand and packaging, reflecting the company’s Scottish heritage and deep connection with nature.

Mushroom guru Smith Feeney said: “We’re excited to be unveiling our new Lion’s Mane Plus range at NOPEX along with our new striking packaging which showcases the beautiful Scottish landscape where we’re based.

“By pairing the powerful cognitive and emotional support of Lion’s Mane mushrooms with our blend of carefully targeted nutrients, we have created a range of innovative ‘Plus’ supplements designed to elevate daily wellness.

“Mushrooms are like nature’s sunny sponges and they naturally produce vitamin D when they’re exposed to sunlight. It’s why we add selected mushrooms exposed to Scottish sunlight at our farm to our products because they’re naturally enriched with vitamin D, which supports normal bones and immune system function, and vitamin B12, which contributes to normal psychological function and supports mental performance.

“As with everything we do, all the ingredients in our groundbreaking Lion’s Mane Plus range are vegan-friendly and sustainably sourced, in keeping with our commitment to crafting the highest quality premium products for our customers.”

Love Mushrooms is based on an organic mushroom farm on Marcassie Farm in Forres, Scotland, near the Cairngorms National Park.

Its capsules and tinctures are expertly formulated by Smith for premium potency and superior bioavailability and are vegan-friendly. Its core range is certified organic by the Soil Association, is sustainably packaged and proudly made in the UK at MHRA-certified GMP facilities.

For more infformation, visit: www.lovemushrooms.co.uk

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