Scotland’s curling stars have signed a new sponsorship deal with the country’s only Scotch whisky cream liqueur brand, Magnum, after winning their second world title at the men’s championships in Canada earlier this month.
Team Mouat are now Magnum’s official ambassadors for 2025, helping to represent and boost the brand on the world stage.
Led by Edinburgh-born skipper, Bruce Mouat, the team of four men from Edinburgh, Stranraer and Dumfries are now sweeping into action for a range of promotional activities, special guest appearances, and tasting events across Scotland and in Canada.
Magnum, which is crafted and bottled at a dedicated global production centre in Fife, will also be sponsoring Team Mouat’s official match kit this year, which they’ll be proudly wearing at the grand slam of Curling events in Canada and America, plus others across Europe.
Team Mouat has continued its winning streak at the recent Players’ Championship Grand Slam in Canada, making it their fourth slam win of the season and tenth win overall. This is the first and only time this has ever been achieved on the circuit in a single season.
Team Mouat have also clinched a spot for TeamGB at next year‘s Winter Olympics, Milano Cortina 2026. They are hoping to be announced as the team representing Great Britain later this year.
Commenting on the new sponsorship deal with Magnum, Team Mouat Skipper, Bruce Mouat, said:
“We can’t wait to hit the road with Magnum as part of its new campaign for 2025. Magnum is a great Scottish brand, but one of its biggest export markets is Canada, so it’s the perfect fit for us after our latest world championship win in Canada.
“As well as promoting Magnum this year, we’ll be helping to raise the profile of curling and encouraging people to give it a go for themselves.
“We travel to Canada for four or five months of the year, so we get to share the love for our sport, and we get to promote Scotland’s only Scotch whisky cream liqueur brand. Lots of people come up to us and tell us how much they love the drink. We love to hear from the fans of curling, as well as the fans of Magnum.”
Magnum’s provenance and credentials allowed the brand to gain market momentum and secure its position as the only scotch malt whisky cream liqueur available in Canada in under a year.
Since its launch in Canada in 2018, Magnum has quickly established itself in over 500 outlets across the country, including the seven provinces of British Columbia, Alberta, Ontario, Saskatchewan, Quebec, New Brunswick and Newfoundland.
Ontario is one of the world’s largest cream liqueur markets and has a significant Scots influence, with around 18 per cent of Ontarians claiming Scots heritage.
In 2024, Magnum expanded its Canadian operation with the appointment of Charton Hobbs as its single national agency representative partner. The agency is one of Canada’s leading premium alcohol beverage organisations, recognised for long term focussed brand building initiatives.
Charton Hobbs’ extensive national infrastructure and unrivalled ability to execute brand support programmes is expected to drive Magnum’s availability and volume in Canada throughout 2025, with around 30,000 litres expected to be shipped from Scotland. Holding leadership positions in multiple provincial markets, family-owned Charton Hobbs is also celebrating its 100th anniversary in 2025.
Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manages the brand from production planning through to the strategy for market entry, as well as executing the sales, marketing and global distribution plan.
Lee Schofield, Director for Magnum, said:
“We’re extremely proud to be supporting Team Mouat as our nation’s curling world champions. We think they’re the perfect ambassadors to represent the Magnum brand and curling on the world stage.
“Scotland and Canada share a passion for curling, single malt Scotch whisky and cream liqueurs, as well as Canadian-Scots heritage, so we jumped at the chance to bring these two great nations closer together following Team Mouat’s latest success in Canada.”
Lee added:
“With our new dedicated global production centre right here in Scotland, engineered solely for Magnum, we’re able to scale up as required. Our strategy is to continue growing the Magnum brand globally significant ‘cream’ liqueur category markets, including the UK, Canada, the United States and South Africa.
“With ongoing support from our national agency representative partner in Canada, we have our sights set on driving Magnum’s availability and volume throughout the country this year. We’re hoping to ship around 30,000 litres of Magnum from Scotland to Canada.”
Magnum is a fusion of single malt Scotch whisky and cream. Smooth, creamy caramel notes play off single malt Speyside whisky for a balanced taste with a warming ginger afterglow. Its superior ingredients and contemporary design set it apart from traditional liqueurs.
Magnum is also an industry pioneer when it comes to its packaging. It’s contained in a unique, stainless steel flask, which is designed to be reusable and recyclable. It also keeps the liqueur chilled at the optimum temperature, without the need for ice.
For more information about Magnum, go to www.magnumcreamliqueur.co.uk
