The new products – Fiery Pickled Onion Ridge Cut, Chip Shop Curry Sauce Ridge Cut, and Blazin’ BBQ Straight Cut – will be available in all Lidl GB stores from April 3, priced at £1.25 for 150g sharing bags, as part of the retailer’s limited offer promotions.
The launch includes what is believed to be a world-first in the crisp category with the Fiery Pickled Onion flavour, which combines traditional pickled onion with Carolina Reaper peppers.
The range expansion follows growing consumer demand for spicier snack options and nostalgic British takeaway flavours.
James Taylor, Managing Director at Taylors Snacks, said: “This GB-wide opportunity with Lidl represents a major milestone for our business.
“Since launching just two years ago, we’ve become the second-largest premium crisp brand in Scotland. Now Lidl’s nationwide distribution will help introduce our brand – and bold new flavours – to consumers across the UK.”
The company, which employs 170 people across sites in Errol and Sheffield, has seen its Scottish brand awareness grow to 73% since launching.
The new products were developed following extensive research, with Chip Shop Curry Sauce and Blazin’ BBQ ranking as the most requested flavours among consumers.
Paul McQuade, Head of Buying at Lidl GB, added: “Championing homegrown Scottish producers is at the heart of what we do at Lidl, so it is great to be supporting Taylors Snacks on bringing these exciting new flavours to market.
“We have enjoyed a strong working relationship since the brand launched and look forward to introducing Taylors’ innovative product range to Lidl customers across the nation.”
The launch comes as the UK premium crisp category reaches £353m in annual sales, with spicy flavour innovations driving category growth as demonstrated by the success of Taylors’ Spicy Prawn Cocktail variety, which achieved the highest rate of sale across grocers during Christmas 2024.
