Moment Stays targets UK-wide expansion, with an eye on major European cities
Moment Stays – part of Malyon Group, the boutique hospitality and property business – is targeting UK-wide expansion after securing £2 million in guest revenue since opening just over a year ago.
The high-quality aparthotel provider, which currently operates a portfolio of properties in Edinburgh and Glasgow, said it has welcomed more than 3,500 guests over its first 12 months of operating, with occupancy at 91%. Moment secured £1 million in guest bookings during its first year, and has already doubled that figure for 2026 and 2027 so far.
Moment’s Edinburgh aparthotel – consisting of six one-bedroom, three of which have castle views, and a two-bedroom apartment – are located on George IV Bridge. In Glasgow, Moment operates six one-bedroom apartments on Blythswood Street.
After a successful first year, Moment is targeting the opening of a minimum five new sites across the UK – with an eye on some of Europe’s major cities too, including Lisbon, Amsterdam, and Budapest.
Laurence Malyon, co-founder of Moment Stays, said: “It’s been a strong year, and we’re open in two very different, but equally brilliant cities. Occupancy in both has been right where we want it to be, with distinct groups of visitors favouring them: Edinburgh has mainly been short stays from tourists, while Glasgow has had more interest from business travellers and visitors for events, along with a smaller share of tourists.
“Our ambitions are huge from here, we see a Moment in each of the world’s most experience-rich places. Over the course of the next two years, we plan to open a minimum of five new sites, likely starting with the UK’s cultural hubs. Manchester, Cambridge, York, and, of course, London all feel like natural fits. Further afield, we also have Amsterdam, Lisbon, Budapest, and Rome in our sights.”
Malyon Group was co-founded in 2024 by partners Laurence Malyon and Becky McAleer. It has quickly grown to a team of eight – all of whom are under the age of 35 – with plans to expand the team alongside its portfolio of brands and properties.
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Prior to Malyon Group, Laurence co-founded Donnini Apartments, a short-stay holiday accommodation business. The company grew to a team of 25 operating around 70 units across Ayrshire, before he exited in March 2024.
Laurence added: “We are huge on celebrating the story behind every location we operate in. But, whatever the city, there will always be a common thread with Moment properties: a level of reliability and attention to detail that guests recognise the moment they arrive. A Moment stay is designed to give guests choice and flexibility to explore in their own way, while still feeling fully immersed in the place they are visiting.
“A lot of our plans for year two will be about finding the right partners, funders, and investors in the chosen locations – whether through equity ownership, leasehold, or ‘hotel’ management agreement. We are actively looking for those at the moment, as we aim to accelerate our expansion plans after a great first year.”
