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Next stop for Walker’s Shortbread’s experience: Aberdeen Airport

05/09/2023
The Walkers shortbread Edinburgh Castle at Aberdeen Airport

A MINIATURE structure of Edinburgh Castle, made entirely of shortbread has taken up residence at Aberdeen Airport for a limited from the 1 September 2023.

Walker’s Shortbread will be at Aberdeen Airport from 1st September to 31st October with a brand space which features a structure of Edinburgh Castle made of 2,933 shortbread pieces, constructed by renowned UK food artist, Prudence Staite. Located past airport security, it will reach over 223,000 tourists departing from the airport.

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The area showcases Walker’s iconic tartan along with illustrations that merge Scottish landmarks with shortbread shapes. Visitors will have the chance to sample Walker’s shortbread during peak times and help themselves to a free Walker’s postcard.

The experience is in response to increasing demand from travel and tourism for heritage products such as shortbread, with sales of Walker’s Shortbread in airports rising by 150% in the past year. The pop up experience has Scottish heritage at its core and travelled to Aberdeen, from its previous location at Edinburgh Airport.

Sarah Macaulay, Head of Marketing at Walker’s Shortbread, said: “After the success of our Edinburgh Airport brand experience, we’re thrilled to bring this pop-up experience to travellers at Aberdeen Airport this September. It is a very busy period at the airport as the city welcomes business executives attending the SPE Offshore Europe event – we’re sure our shortbread experience will delight them as they head home, with room in their suitcases for a delicious reminder of Scotland!”

Walker’s much-loved shortbread recipe has been in the family’s recipe books since 1898. Provenance, quality and heritage are so central to the Walker’s brand and is part of what makes it so popular across the globe. For more information about Walker’s Shortbread’s history, click here. To shop the latest products, click here

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