The Fierce For Good Foundation has announced its first partnership since launching, teaming up with Rewilding Britain to support nature restoration projects across the UK.
Launched in April 2026 by Fierce Beer Ltd, the Foundation will provide ongoing donations to Rewilding Britain through funds raised from the sale of Fierce For Good beers.
The funding will support Rewilding Britain’s work to restore natural landscapes and oceans, protect wildlife, and connect a growing network of rewilders and environmental activists.
While the Fierce For Good Foundation supports a variety of national and local charities, the partnership marks a move towards providing long-term funding for a focused cause to maximise impact.
As part of the collaboration, Fierce team members will also be given access to volunteering opportunities, with the company providing time away from work to support hands-on conservation activities.
Rob MacKay, Chair of the Fierce For Good Foundation, said: “The Fierce For Good Foundation was set up to give back to the world around us, and in Rewilding Britain, we’ve found a partner who share our ethos.
“We are excited to be able to support the fantastic work they do across wildlife conservation, natural carbon capture, and sustaining communities.
“At this early stage in our Foundation it means a lot to team up with such an exciting organisation, who are committed to building a wilder Britain, and we’re pleased that our beers – and anyone who buys them – can be a part of that.”
Kate Barclay, Director of Fundraising & Partnerships at Rewilding Britain, added: “We are delighted to be the first partner for the Fierce For Good Foundation, and we’re looking forward to their support in our mission of championing rewilding.
“Fierce have demonstrated a commitment to tackling the issues facing the natural world, and we are looking forward to seeing them within our network of community activists, making a hands-on difference to the world around us.”
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The Fierce For Good Foundation raises funds for environmental, social and cultural causes, with supported projects selected by a steering committee made up of non-directorial team members.
Operating under a published code of practice focused on transparency and accountability, the Foundation tracks all money raised and publishes an annual impact summary detailing funds distributed and projects supported.
