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Duncan Farms announce rebrand of eggs to reflect commitment to sustainability

17/06/2024

Duncan Farms, a family-run business based in Aberdeenshire has announced a rebrand of its traceable and sustainable free-range eggs product line stocked in Morrisons stores across Scotland.

The rebrand to Duncan’s Eggs (formerly Duncan Farms eggs) can be found on shelves from Monday, 17 June and is a move to more accurately reflect the company’s commitment to sustainable farming practices and traceability.

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This year alone, Duncan Farms are investing more than £10 million in the business including a new packing centre, new free-range sites on their own land and product development.  Additionally, they have partnered with contract producers who are looking to build new free-range sites over the next 24 months.

Multiple key projects are also underway across Duncan Farms sites to drive continual improvements with their sustainability and increase their organic free-range production by 30% in 2024.   Projects include planting over 68,000 trees on their farms and over 20km of hedgerows to increase biodiversity as well as provide shelter for the hens.  They are also working to reduce their carbon footprint, primarily through reformulation of their hens diets, utilising home-grown proteins.  Duncan Farms grow and mix all their own feed for their hens which are homed across Aberdeenshire, producing over 18,000 tons of cereals annually.

Since Duncan Farms inception in 2011 their sister business, Muirden Energy has been fully integrated with the farms as part of their investment in renewable energy solutions, including the installation of wind turbines and solar panels at free-range sites and biomass heating at rearing sites.

As part of the rebrand, the new Duncan’s Eggs packs are made from recycled content and are 100% recyclable.

The rebrand also introduces some fun Duncan’s Eggs mascots to further tell the story of the brand’s core pillars.  Duncan the Egg is the iconic mascot of Duncan’s Egg, proudly wearing a kilt to showcase the company’s heritage and commitment to supporting local producers.  Other characters include Eggbert who represents traceability within the integrated farming process, Shelly the free-spirited mascot representing dedication to renewables and biodiversity and Benedict, the chef mascot passionate about nutrition and quality ingredients.

Rachael Duncan, Duncan Farms’ Sales Director, said: “The rebranding to Duncan’s Eggs marks a significant milestone in our journey, as we continue to grow. The new name not only honours our family heritage but also reinforces our dedication to producing high-quality, sustainable free-range eggs for our customers.  Our commitment to sustainability is at the core of everything we do at Duncan Farms, but it requires continual improvements.  We’re excited to bring our customers along with us on this journey. We look forward to seeing the new brand on the shelves of Morrisons stores in Scotland and are excited for what lies ahead.”

Duncan Farms, established in 2011 has been supplying eggs to Morrisons since 2018.

In April this year, the firm deservingly won the Driving Sustainability Award at the Northern Star Business Awards due to their home-grown initiative which has reduced the carbon footprint of their eggs.

Notes to Editors

Duncan Farms are a Scottish family run business in the heart of rural Aberdeenshire. Founder, Fred Duncan, who has been an enthusiastic pioneer in British farming for over 40 years, bought his first farm in 1980. 

In 2011, Fred identified an opportunity in the egg market due to increased consumer demand, and the decision was made to commence egg production in addition to arable and renewable enterprises. Duncan Farms was founded from the same passion for producing sustainable, traceable, premium quality produce.

Over the years the business has attracted top talent from across Aberdeenshire, and beyond, shaping the dedicated team that defines Duncan Farms today.

Since initiating egg production in 2011, Duncan Farms has continued on a rapid growth journey and today has almost 800,000 free range hens, of which 70% are housed in the North East of Scotland, the majority under the Duncan Farms portfolio.

Fred Duncan remains Chairman of Duncan Farms, working in partnership with his daughter and Vice-Chairman, Rachael Duncan.

To find out more, visit: www.duncanfarms.co.uk

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