The Gin Cooperative, which promotes the story of Scottish Gin through its website has launched International Scottish Gin Day 2019 (ISGD) to help a global audience discover the wonderful world of Scottish Gin.
The aim is to create a special day established to raise the profile of Scottish Gin and showcase Scotland as a visitors destination.
ISGD 2019 will be held on Saturday the 3rd of August 2019 and will provide an opportunity for Scottish Gin makers, bars, restaurants, bottle shops and gin drinkers to discover, celebrate and promote Scottish Gin on the day. There will be on-going campaigns starting in October 2018 right through to August 2019 presenting the unique and on-going opportunity to tell the story of Scottish Gin.
ISGD will provide businesses with the chance to shape their own event around the day. This may include bottle shops hosting Scottish Gin tastings and meet the maker sessions or see bars and hotels hosting events that might include food and gin pairings.
All official supporters and stakeholders who take part will be featured on an ISGD section of The Gin Cooperative website, with a dedicated website currently under development. They will also have the opportunity to participate in on-going promotional activities across both print and digital media in the run-up to the day.
Co-Founder Natalie Reid said “With Scottish Gins sweeping the board and picking up many awards in 2018 at some of the world’s most prestigious and respected spirits competitions, the reputation of Scottish Gin as being amongst the best in the world has been firmly established. With the second annual Scottish Gin Awards being held in just under two weeks, Scottish Gin makers have a lot to look forward to as Scottish Gin continues to grow and be seen as a watchword for quality. Scottish Gin makers have a lot to be proud of and rightly so.
Scotland as a food and drink producing country is seen as a benchmark for quality, so we wanted to create a day that celebrates Scottish Gin that’s distilled in Scotland and promoted as being Scottish with co-ordinated events with gin makers, bars and more.
The Gin Cooperative was established at the beginning of 2018 along with my husband Martin as a business that works with Scottish Gin Makers to tell their story and the broader story of Scottish Gin to the consumer. We currently have the world’s largest Scottish Gin directory and the world’s largest dedicated Scottish Gin website. As a business, The Gin Cooperative promotes the story of Scottish Gin, with the support of Scottish Gin makers who have a listing on our directory, We currently feature over 190 individually profiled Scottish Gins with more being added every few weeks. From day one, one of the objectives of the business was to establish a day that would provide the opportunity to showcase how fantastic Scottish Gin really is to a global audience.
It’s also a fantastic chance for some of Scotland’s food & drink agencies, tourist agencies and businesses dedicated to promoting Scotland to play their own unique part in the story of Scottish Gin. With many of the Scottish Gins and their makers shaped by the botanicals and local landscape, we see ISGD 2019 as a platform for promoting Scotland’s diverse and genuinely stunning locations to a globally engaged audience. With the scheduled promotional campaigns, we’ve estimated ISGD content, which will be rolled out between October 2018 and August 2019, will be seen by a global audience of close to 100 million people based on our own social media, website analytics and those of the Scottish Gin makers and other stakeholders that we work with. This is before we’ve even added new participants from across the on and off trade sectors.”
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