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One day to go to Destination Scotland: The Power of Food Tourism

The Hairy Bikers will be appearing in Glasgow

CELEBRITY chefs The Hairy Bikers and globetrotting Instagram sensations, The Taste Cadets are heading to Glasgow this week and Scotland’s food, drink and tourism sectors are invited to join them on the day!

Hosted by Edinburgh-based food innovator and leading food and drink broadcaster Simon Preston, The Power of Food Tourism will take place over a half day on the 8th March, alongside ScotHot, Scotland’s premier showcase for food, drink, hospitality and tourism.

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The event will showcase Scotland’s ambition to be a global food tourism leader, immersing the audience in incredible food tourism experiences and engaging discussions with guests including The Hairy Bikers and globetrotting Instagram sensations, The Taste Cadets. Food Writer, Broadcaster and Regional Food Tourism Ambassador for Moray, Ghillie Basan will also be discussing her contribution to food tourism as well as sharing an introduction to Scotland’s Regional Food Tourism Ambassador programme.

Jam-packed with content delivered by recognised, motivational, incredible people, guests are promised top tips and takeaways that are relevant to their business or organisation Host of The Power of Food Tourism, Simon Preston, said: “Whether it’s exploring a new distillery, embarking on a new food trail, or trying your hand at a culinary lesson, Scotland is rich with a wonderful collection of experiences that bring to life our unique and exceptional larder. The Power of Food Tourism is an exciting opportunity for the whole industry, to come together, connect, learn and inspire each other. We have a fantastic line up of guests that can each bring a unique perspective on how collaboration can level up Scotland as a food and drink destination not to be missed on the world stage.”

Tourism brings millions of visitors to Scotland each year, creating a powerful foundation for unlocking food tourism potential by allowing visitors to discover and appreciate food and drink experiences that reflects the history, heritage and culture of where they visit.

Fiona Richmond, Head of Regional Food at Scotland Food & Drink, said: “Scotland has such a vibrant community of people who deliver incredible food tourism experiences and share our ambition for the country to be a must-visit destination for food and drink enthusiasts from around the world. The Hairy Bikers are outstanding ambassadors for Scotland’s food and drink sector, having visited a number of businesses for their recent Go Local series including The Harbour Café in Fife and Blackthorn Salt, Ayrshire. We couldn’t be happier that they are joining us in Glasgow.”

“The Power of Food Tourism event provides an exciting occasion to come together as an industry and guests will learn about international trends and insights, hear from our very own Regional Food Tourism Ambassadors & Regional Food Groups and the impact they are making across the country.”

A limited number of tickets still remain for The Power of Food Tourism. Book your spot now by visiting:

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