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Scottish brand Valentian Vermouth has entered the booming RTD market with a first of its kind meat infused Negroni in a can. Continuing their company ethos of fusing the best ingredients from both countries – the brothers have boldly taken two dishes that epitomise the cuisine of both nations and macerated for over 100 days locally sourced Borders Haggis with a Calabrian Spicy Salami for an
extra kick.
Dominic Tait, Co-Founder and MD of Valentian Vermouth comments: “We’ve been keen to enter the RTD market for a while now and wanted to start with arguably the most famous vermouth based cocktail the Negroni…however, the most common feedback from our consumer focus groups was ‘this needs more meat’…’it’s not spice and oaty enough’…that’s when we hit upon the idea of macerating haggis and spicy salami into the negroni!”
He continues: “The feedback has been tremendous…it seems the haggis really stands out everyone says it tastes offal!” As to Vegetarian and Vegan alternatives, Tait remarks “We’d be fools not to look at this…maybe next year!” The product is available online and in independent retailers across Scotland.
