Graham’s Family Dairy, has joined forces with the world’s top university for sports-related subjects* as its Official Protein Dairy Partner, providing high-quality, natural protein products to fuel the university’s elite athletes.
Scotland’s largest family-run dairy, which produces a variety of high-protein, natural dairy products, will work closely with the Loughborough Sport nutrition team.
The university adopts a ‘food first’ approach to nutrition, prioritising whole foods as a primary source of fuel and nutrients for its athletes who train and compete at elite standards worldwide.
Loughborough University has a history of success at the world’s elite sporting events and Paralympic Games; affiliated athletes secured a total of 35 medals across both Paris games this summer.
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19 medals were won at the Paralympic Games – seven gold, six silver, and six bronze, while 16 medals were won earlier during the first phase of the Paris Games (four gold, four silver, and eight bronze).
Andrew Shepherd, Performance Nutrition Lead for Loughborough Sport, said: “Dairy protein, which is a complete protein source, remains a popular choice for athletes due to its natural composition and effectiveness.
“For optimal muscle recovery post-exercise, athletes should consume around 20 grams of protein within 30 minutes of training.
“Graham’s Family Dairy’s protein products make it easy for our student athletes to meet this goal, giving them the peace of mind that they’re consuming high-quality, natural protein.”
Graham’s Family Dairy produces a variety of naturally high-protein dairy products which are all fat free, low sugar, sweetener free and naturally produced, including Protein 25 Yogurt Drinks which were designed for on-the-go consumption.
The partnership will help Loughborough athletes’ maximise their protein intake in a convenient and nutritious way, without relying on ultra-processed foods.
Carol Graham, Marketing Director at Graham’s Family Dairy, said: “As a former Physical Education and Sports Science student at Loughborough, I know first-hand just how remarkable the staff, facilities and opportunities are.
“It’s regarded as the best university in the world for sports-related subjects, so partnering with Loughborough Sport as the official protein dairy partner felt like the perfect fit for us.
“Loughborough Sport is committed to supporting the next generation of sporting stars in the UK, and through this collaboration I hope we can play our part in fueling future athletes.
“Our high-protein dairy products have always been crafted with natural ingredients, ensuring that everyone can power their activity in the best way possible.”
The collaboration feeds into Loughborough’s commitment to sustaining high-performance athletic programmes at a national level while ensuring that athletes are provided with the best possible nutritional support to achieve their sporting goals.
It marks a significant milestone for both organisations, leveraging Graham’s Family Dairy’s commitment to quality nutrition and Loughborough Sport’s dedication to fostering elite sporting talent and promoting active lifestyles.
Carol Graham continued: “Our protein range is natural and sweetener-free, giving athletes a needed boost for muscle recovery.
“Ready to go wherever their fixtures take them, it’s high-quality nutrition made easy. We’re delighted to be teaming up with Loughborough Sport to help future champions achieve their goals, both on and off the pitch.”
Andrew Shepherd, Performance Nutrition Lead for Loughborough, continued: “This partnership brings together the world-renowned expertise of Loughborough Sport, consistently ranked as the top university for sports-related subjects, with the innovative, high-quality dairy products of Graham’s Family Dairy.
“This collaboration not only supports our athletes in achieving their peak performance but also promotes the importance of a food-first approach.
“We look forward to a successful partnership that will benefit our athletes and the wider community.”
